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If you have a blog, do this for me: 1. Write a pithy post. Whatever you write about, keep it short and simple. 2. Skip the title. That’s right. No title. Your dedicated readers will keep reading. 3....
View ArticleStop Dividing Marketing and Media
Why are we creating schisms in marketing and media? Digital marketing New marketing Online marketing Social marketing Social media marketing Digital media New media Online media Social media The list...
View ArticleWhy Your Website Might Lose its Google Rank
Starting April 21, 2015, Google is penalizing any website from appearing in its search results if the website is not mobile responsive. This means if your website has small text, links too close...
View ArticleSocial is More Important Than Social Media
I bought a Shark steam mop a few months ago and, with a question about the best way to wash its microfiber pads, I first turned to Google. Results suggested different customer opinions. I wanted to...
View ArticleHow To Be a Better Guest Blogger
Every blog publisher wants to increase eyeballs and visits. We are open to introducing our readers to new voices by way of guest posts; but, after years of blogging and receiving email requests from...
View ArticleMy First Amazon Review
I created my Amazon account in 1998. Every time I search for a product, I sort the resulting list by average customer reviews. This enables me to peruse how many total reviews were written and which...
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